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Roku and Comcast Expand Ad-Supported Channels

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Roku and Comcast’s NBCUniversal have announced a new deal to launch additional ad-supported channels featuring popular TV show reruns. The agreement will contribute to the expansion of Roku’s free ad-supported streaming TV (FAST) offerings while offering NBCUniversal another avenue to monetize its vast catalog of content.

The Rise of FAST Channels

FAST channels have gained significant popularity due to their proposition of providing viewers with free content in exchange for watching advertisements. These channels follow a traditional TV format by scheduling reruns, yet also cater to niche audiences with specialized content options.

Boost for Roku and Comcast Stocks

As news of the deal broke, Roku stocks witnessed a slight 0.2% increase to $82.48, while Comcast stocks saw a more significant 0.8% rise to $46.95. These gains outperformed the 0.7% slide experienced by the S&P 500.

Variety in FAST Channel Offerings

FAST channels can follow different strategies when selecting their content lineup. Some channels feature a diverse range of shows, while others focus on specific themes, similar to the offerings found on Sirius XM stations. For instance, there are channels dedicated to artists like the Grateful Dead, as well as general ones, such as Classic Vinyl.

Exciting Additions in the Pipeline

Roku has also revealed plans for future additions to its channel lineup. Alongside the current announcement, later this year, viewers can look forward to an action-oriented channel showcasing reruns of beloved shows like The A-Team, Magnum P.I., and Knight Rider. Additionally, there will be a channel dedicated to showcasing mysterious tales crafted by Alfred Hitchcock.

This partnership between Roku and Comcast’s NBCUniversal promises an enhanced viewing experience for audiences seeking engaging TV content while supporting a sustainable streaming model through ad-based revenue.

Roku Expands Content Options with NBC News Now and More

Roku has announced an expansion to its existing partnership with NBC News Now, enhancing the selection of content available on the Roku platform. The deal includes popular channels such as Dateline 24/7 and Today All Day, among others.

FAST (Free Ad-Supported Television) channels have been gaining significant popularity in the market. This latest collaboration between Roku and NBC News Now aims to provide viewers with a diverse range of engaging programming options. Jennifer Vaux, Vice President of Content Acquisition and Programming for The Roku Channel, expressed excitement about the prospect of offering viewers fan-favorite shows and high-quality content.

Recent reports have highlighted the immense success of FAST channels, with reruns of “The Joy of Painting,” hosted by Bob Ross, reaching a larger audience than even the most-watched episode of HBO’s “Succession.” The number of FAST channels has grown from 1,000 in 2021 to an impressive 3,720 in October 2022, as revealed by Variety’s research division.

As traditional television companies face declining carriage fees and a shift towards digital platforms, they are increasingly turning to the FAST format. This format provides an ideal solution for viewers who have transitioned away from cable but still enjoy television marathons. The revenue generated by these channels through advertisements is in the billions.

This partnership between Roku and NBC News Now is set to offer viewers an enhanced streaming experience with a wide range of captivating content options. With the continued growth of FAST channels, this expansion comes at the perfect time.

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