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Netflix Shares Set to Rise as Company Expands Initiatives

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New Ad-Supported Subscription Tier Shows Promise

One of Netflix’s key initiatives is the introduction of a new ad-supported subscription tier priced at $6.99 per month. This move aims to attract a wider audience and generate additional income streams. Analysts are optimistic about the potential of this new offering, expecting it to contribute significantly to the company’s overall performance.

Cracking Down on Password Sharing

Upcoming Earnings Report and Analyst Call

Investors eagerly await Netflix’s upcoming earnings report for the June quarter, which is projected to show a 3.4% increase in revenue compared to the same period last year. Analysts are particularly interested in updates on the ad-supported subscription tier and the impact of current labor actions on film and TV production, following recent strikes by Hollywood’s actor’s union.

Kraft’s Growth Projections

Kraft is confident that advertising will significantly contribute to its revenue in the coming years. According to their projections, advertising revenues are expected to reach $400 million this year, $1.3 billion next year, and a substantial $2.3 billion by 2025. Looking even further ahead, Kraft anticipates a remarkable surge to $6 billion by 2030. These ambitious estimates underscore the company’s belief in the power of advertising.

Netflix: A Rising Star in Media and Communications

Despite acknowledging that the valuation case for Netflix has become more challenging, Kraft praises the company for being one of the few media and communications companies with a strong track record of clean earnings and free cash flow growth. This recognition highlights Netflix’s position as a standout player in the industry.

Labor Issues in Hollywood Boost Netflix’s Competitive Position

Loop Capital analyst Alan Gould recently increased his target price for Netflix shares from $330 to $425. Although he maintains a Hold rating, Gould believes that labor issues in Hollywood could actually benefit Netflix. With a vast library of unreleased content and global production capabilities, the company finds itself with a competitive advantage. While the stock has experienced an impressive 30% surge since the last earnings report, Gould suggests that the risk and rewards going forward are evenly balanced.

Elevated Expectations Increase Odds for Q2 Surprise

On Monday, Netflix shares rose by 2.2% to reach $451.60.

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