Intel and PC Players Set to Make Big Push in AI-Capable PCs

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Intel, Qualcomm, and Advanced Micro Devices have all announced plans to release new chips with neural networking features for handling AI applications. HP, Dell, Lenovo, and other PC manufacturers are also preparing to launch their first AI personal computers.

These companies will be showcasing their AI capabilities at this year’s CES trade show in Las Vegas. However, the implications of AI reach far beyond the realm of PCs.

That’s why Intel recently announced its intention to bring AI capabilities to cars. The chip maker unveiled its first-generation system on a chip (SOC) designed for “software defined vehicles,” utilizing the same chips used in their AI PCs.

Zeekr, a Chinese automaker and a prominent customer of Intel’s autonomous driving systems company Mobileye, has been named as the first customer for this new SOC. Zeekr plans to utilize the chips to enrich the in-vehicle living room experience.

Intel has also taken a “chiplet” approach to their automotive SOCs, allowing automakers to include their own custom chips within the package. To ensure these SOCs meet automotive requirements, Intel is collaborating with the technology research firm IMEC on advanced packaging solutions.

A crucial question arises: Why do drivers require access to AI-capable computing while on the move?

The Future of Voice Assistants in Cars

In an exciting development, auto manufacturers are set to introduce generative AI voice assistants into their vehicles. This technological advancement, powered by Intel’s innovative chips, will allow drivers and passengers to utilize voice commands to ask questions and gather information while on the go. For example, one could easily inquire about nearby travel destinations, locate the nearest charger for electric vehicles, or even find the closest Starbucks.

In addition to voice assistants, Intel’s chips will also enable enhanced videoconferencing capabilities within the car. Similar to virtual meetings in an office setting, these capabilities include features like background blurring. This feature is particularly valuable for those who work from the passenger or rear seats of a moving vehicle, ensuring a professional and focused virtual meeting experience.

Another remarkable application of Intel’s chips is the ability to monitor both occupants and drivers for unsafe behavior. For instance, the technology can identify if children in the back seat are not properly buckled up, ensuring their safety while on the road.

Intel is not the only company making strides in AI-related automotive advancements. Just recently, Cerence, an automotive software company, announced a partnership with Volkswagen to introduce an “automotive grade” ChatGPT experience to drivers in North America and Europe. This feature will be seamlessly delivered through over-the-air updates to cars already on the road, enhancing the driving experience for countless individuals.

Mercedes-Benz has also joined the AI revolution by integrating OpenAI’s voice-powered chatbot with their popular “Hey Mercedes” voice command system. By merging these technologies with their MBUX entertainment system, Mercedes-Benz aims to provide a seamless and user-friendly experience for their customers.

Exciting times lie ahead as AI-driven technologies continue to transform the automotive industry. With voice assistants becoming an integral part of the driving experience, drivers and passengers alike can look forward to a safer, more connected, and enjoyable journey on the road.

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