IBM has announced the sale of assets belonging to The Weather Company, including popular platforms such as Weather.com and The Weather Channel mobile app. The deal, revealed on Tuesday, also includes The Weather Company’s forecasting science and technology platform, along with other digital properties. However, the financial details of the transaction have not been disclosed.
Back in 2015, IBM had purchased The Weather Channel mobile app and the digital assets of The Weather Company for $2 billion, while the ownership of the TV channel remained with Allen Media Group since 2018. Despite the sale, IBM will continue to operate its sustainability software business, which includes the Environmental Intelligence Suite. Additionally, the tech giant plans to utilize The Weather Company’s weather data for its technology.
The announcement highlights that The Weather Company engages with over 415 million individuals monthly through its consumer-facing digital properties and serves more than 2,000 businesses through its enterprise offerings.
Rob Thomas, IBM’s senior vice president of software and chief commercial officer, emphasized that this deal is aligned with IBM’s strategic focus on artificial intelligence and hybrid cloud technology.
The sale is expected to conclude in early 2024, as specified by the companies involved.